VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”

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VIDEO: C&D Pits Lexus LFA Against Ferrari 599 HGTE

In 1971, one of the greatest one-on-one boxing matches took place in New York's Madison Square Garden: the bout between Mohammed Ali and Joe Frazier. So big was this event, advertisers dubbed it, 'The Fight of the Century'. Now, two different contenders take to the ring (uh...tarmac). The reigning champion: the Ferrari 599 GTB Fiorano HGTE. The challenger: the Lexus LFA. Video after the jump.

One is a purebred, Italian racehorse with decades of motor racing heritage under its belt. The other is the new kid on the block: the young hood with its 'doof doof' music and unshakable will to win.

So maybe I went a bit too far with the boxing analogy...

The real scoop here is U.S. magazine Car and Driver putting the V12-powered 599 GTB HGTE and V10-powered LFA through their paces on the narrow, sodden backroads of Wales. Technical editor Michael Austin is behind the wheel of the Ferrari while executive editor Mark Gillies is in the Lexus. Their goal: to find out which of these two, similarly priced front engined, rear-wheel-drive GTs is the best?

Watch the video and decide for yourselves.

By Tristan Hankins

Source: C&D

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Lexus Debuts Interactive Film for CT 200h Compact Hybrid

Lexus wants to give people a chance to call the shots in a new video campaign focusing on its upcoming 2011 CT 200h five-door hatchback. It's called "Dark Ride".

The luxury marque is making a short action film with a recognizable star racing around it a new model. Now you're thinking, "Wait, didn't BMW do this a while back? And Audi (kind of), more recently?"

Ah, but those films weren't interactive...

Here's how Lexus marketing VP Dave Nordstrom spins it: "With 'Dark Ride' we are creating a unique virtual test drive opportunity so consumers can experience this hybrid, that is like no other, months before it is available at dealerships in early 2011. In it, consumers play a co-starring role as the fun-to-drive Lexus CT 200h is put through its paces. By guiding the driver and the CT through a series of adventures, customers will be exposed to 'The Darker Side of Green,' which is completely different than the way hybrids are usually portrayed."

I would have cut that down for you, but you have to see for yourself how hard Lexus is selling it.

If you want to see the short film, head on over to the official site. Lexus says you can put yourself in the movie and even record your own lines, so...someone do that and send it in.

By Phil Alex

Link: Lexusdarkride

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Japanese Grudge Match: Nissan GT-R vs. Lexus LFA

There's only so much that can be said about a drag race between a Nissan GT-R and the Lexus LFA. It's a traditional competition pitting Japan's two Euro-fighting high-tech supercars against each other in an attempt to figure out which one is faster in the quarter mile.

No matter who's faster, the better buy should be clear. At a $300,000+ price gap, it won't be hard to figure it out; on the other hand, exclusivity has no price.

Thankfully, Motor Trend showed us how the duel would play out. While informative, it ain't Top Gear with the Jezza. To watch it through Motor Trend's eyes, check it out after the break.

By Phil Alex

Via: Autoblog.com / MT