Record Audience to Make Super Bowl Advertisers’ Financial Efforts Worth While

Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North America, a record audience is expected for this year’s game, which means that, overall, manufacturers might end up with a bargain.

With recent Super Bowls constantly surpassing forecasts for viewers, advertisers didn’t want to risk last minute premiums and bought their ads from New Corp.’s Fox in October.

“This is something we view as a very smart investment,” Scott Keogh, chief marketing officer of Audi of America, said in an interview. “This is our fourth Super Bowl, and every year has over-delivered.”

Advertisement prices peaked two years ago, when the average cost for a spot was $3 million and was marginally reduced in 2010 to about $2.97 million. For 2011, Fox may have charged more than $3 million for an ad, according to Needham & Co analyst, Laura Martin, who also estimates that the Green Bay Packers vs Pittsburgh Steelers game could generate up to $300 million in advertising sales, well over the $213 million recorded in 2009.

“Sunday, Feb. 6, 2011, will be the single highest-revenue generating day in the history of Fox,” Lou D’Ermilio, a spokesman for Fox Sports, said in an e-mail, while declining to comment on the actual rates.

The soaring audience numbers have attracted a record number of six carmakers, ordering airtime for nine brands during the game. Mercedes will be promoting its cars for the first time at the Super Bowl XLV, while BMW is back after a 15-year hiatus. Kia and GM are also on the list and, as a general rule, viewers can expect a plethora of creative, humorous ads, meant to deliver a so-called “cinematic moment”.

“You need to entertain and have some humor,” Keogh said. “You also need to tell a story. It’s a cinematic moment.”

So far, we have covered the efforts of Audi, Chevrolet, Kia and Volkswagen, but you can rest assured that there are plenty more clips to come in the next couple of days.

By Csaba Daradics

Source: Bloomberg

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Hyundai Releases First Real Life Photo of the New i40 Mid-Size Model

Hyundai today gave us a new sneak peek of its upcoming i40 mid-size model with the release of the first real life image of the car, which is scheduled to receive its world premiere at the Geneva Salon on the 1st of March. The new i40 will replace the older generation Sonata in Europe competing in the D-Segment with the likes of the Ford Mondeo and Volkswagen Passat. At Geneva, we'll see the estate version of the model (probably named i40 CW) with the four-door sedan variant to follow before the end of the year.

Up until now, South Korea's largest automaker had only released a set of illustrations of the i40 CW (CrossWagon). The new photo shows off the interior of the i40, and in particular the dashboard with its sculpted shapes.

There's a big screen display mounted high up on the middle of the dash flanked by a pair of small air vents, underneath which nestle a bank of push buttons for ventilation and minor controls.

The company claims that new i40 "will move the company towards a ‘modern premium’ positioning that will bring high-end features and vehicle quality to Hyundai customers at accessible prices."

Hyundai has not released any details on the engine line-up, but it is believed that at launch, the i40 will be offered with a 2.0-liter four-cylinder petrol with direct injection and an output of around 170-horsepower, plus two variants of the a 1.7-liter turbo-diesel with 115 HP and 136 HP.

The new i40 will be joined in Geneva by the European specification of the Veloster sports model (see our scoop photos here) and the Curb small crossover concept study, which we first saw at the Detroit Motor Show this past January.

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2012 Hyundai i30: VW Golf Rival Spied Inside and Out

There's been a lot of confusion lately about the spy pictures of the next Hyundai i30. To elaborate, many readers on various websites and forums supported that the scoops may be showing a Kia. Thanks to some additional work from our spy photographers, we can now put the brand speculations to rest. What you see here is indeed a Hyundai, with this being proved by the brand's logo on the alloy wheels as well as the typical Hyundai styling of the interior.

Okay, so we've established it's a Hyundai, but could it be the new five-door Accent? Well, we doubt it because we saw the new Accent hatch at last month's Montreal Auto Show in Canada and it looks quite different inside and out. So that leaves us with the i30 (and yes, our spy photographer assured us it was larger than the...i20).

With that out of the way, let's see what we can find out from these spy photos. Although the prototype is carefully bagged up, it's pretty clear that the new i30 will be a sleeker proposal to look at with an edgier exterior design than the current model.

As mentioned previously, our scoopers also managed to snap the first photos of the i30's interior and as you can see, the styling is very close to the Veloster coupe. The dashboard has swoopy lines darting to and fro, a pronounced center console and a pair of deeply set instrument gauges. However, instead of the Veloster's three-spoke steering wheel, the five-door hatchback gets a more conventional four-spoke version.

What lies under the hood remains a mystery for now, but buyers should expect a choice of four-cylinder diesel and gasoline engines including the new 1.6-liter petrol with direct-injection and around 140-ponies.

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Hyundai Sells 3.6 Million Vehicles in 2010, up 16.3% from 2009, Net Profits Soar 78%

Hyundai continues its juggernaut-like growth breaking one record after the other. In 2010, the South Korean carmaker not only replaced Toyota as Europe’s best-selling Asian brand and passed the 500,000 sales mark in the US for the first time since entering the market in 1986, but the company also posted record sales and impressive profits.

Not including affiliate Kia Motor's results, Hyundai alone recorded global sales of 3,612,487 units (domestic plants: 1,730,682, overseas plants: 1,881,805) in 2010, which represents a 16.3 percent increase from a year earlier.

Sales revenue rose 15.4 percent to 36.8 trillion won (US$ 33 billion) from a year earlier thanks to the introduction of new cars and an improved product mix, while operating profit also soared 44.4% to 3.2 trillion won (US$2.8 billion). Net profit increased 77.8 percent to 5.3 trillion won (US$4.8 billion).

South Korea's largest automaker has set even higher goals for 2011, stating that it plans to "reinforce its internal competitiveness" and achieve a global sales target of 3.9 million units.

SCOOP: European Hyundai Veloster Coupe Shows its Face, will get 1.6-liter Turbo with 208HP

Unless you've been living under a rock, you know by now that Hyundai unveiled its Veloster coupe at the 2011 Detroit Motor Show. So, what's with the 'scoop' title of our post, we here you ask? Well, this here example is the European spec Veloster and it was caught undisguised by our spies in Germany ahead of its debut at the at the Geneva Salon in the beginning of March.

The only visible styling changes over the North American model concern the use of clear indicators up front, all-red tail lamps at the back and the newly styled alloy wheels. Unfortunately, our spies couldn't get close enough to the prototype to snag the interior, but don't expect to see any significant modifications other than trim and color options.

Up until now, we were in the dark about the engine lineup of the European model. However, we just learned from an official source that the Veloster will be offered with two gasoline engines including a flagship turbocharged four banger.

The Veloster will launch in Europe with the same 1.6-liter direct-injection four-banger as the NA-spec model, producing 140-horsepower and 167 Nm of peak torque for a 0-100km/h (62mph) sprint time of under 10 seconds. Power is transferred to the front wheels through a standard six-speed manual gearbox, or an optional dual-clutch transmission.

Europeans will also get a Blue Edition version that pairs the 140-horse motor with a start-stop system and some additional fuel-saving features, which help drop CO2 levels from 138 g/km to 129 g/km.

The crown jewel of the Veloster lineup will be a 1.6-liter turbocharged four-cylinder engine with direct-injection technology and an output of 208-horsepower, allowing the car to complete the standard sprint in around 7 seconds. We don't know if or when Hyundai will offer this engine in North America.

The naturally aspirated models will go on sale in most European countries this April, with the UK following later in the year. The Veloster 1.6 Turbo will be added to the range in early 2012.

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