Alfa Romeo Celebrates Support of UK Athletics with New MiTo Sprint

Automakers find all kind of excuses to create special edition versions of their cars, and by special edition we actually mean better equipped models. For Alfa Romeo, the raison d'être of the new MiTo Sprint is "the continued support of UK Athletics (UKA)". Wonder what they'll think of next...

Well, in any case, the new UK market MiTo Sprint is available in UKA ‘Union Jack’ inspired colors (red, white or blue), and comes with some £1,500 worth of extras, including cruise control, leather steering wheel and gear stick, remote audio controls on the steering wheel, Blue&Me Bluetooth hands-free system with voice recognition, and media player with a USB port.

In addition, the special version also features a rear spoiler, 16-inch alloy wheels, fog lights, and unique Sprint badging.

UK buyers have a choice of two petrol engines, the 1.4 16V 95 bhp costing £13,295 OTR and the 1.4 TB MultiAir 135 bhp with ALFA TCT automatic transmission priced £16,395 OTR, and one diesel unit, the 1.3 JTDM-2 95 bhp version which starts at £14,845 OTR.

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Alfa Romeo Shows Concept Designer Bags Inspired by MiTo

In what could be seen by many as further proof that Alfa Romeo is steadily losing sight of its core values (whatever is left of them, that is...), the firm's UK division unveiled two concept designer bags for its MiTo subcompact as part of the company’s centenary year celebrations and to help support young British fashion talent. We might be wrong, but we think it would have been more appropriate for the Italian firm to show its support to young British car designers...

In any case, for the creation of the bags, Alfa Romeo UK held a special competition for students from the MA Fashion course at Central Saint Martins College, London. A total of 15 graduates submitted sketches inspired by the MiTo for initial consideration, but only two made the cut.

"After being critiqued and judged by some of the leading faces in British fashion, the bags created by CSM students William Hendry and Tamara Elliot were chosen for the limited run," said Alfa Romeo UK in a statement.

According to the Italian firm, the two bags are prototype designs for Alfa Romeo UK, which is now looking to produce a limited range of both in the near future.

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Fiat Takes TV Show to Court for Defamatory Statements on Alfa Romeo MiTo

The Fiat Group has decided to take legal actions against the producers of the AnnoZero television show, which is hosted on the Italian state owned public service broadcaster, RAI, for statements made on an episode that aired on December 2.

The company alleges that the show's hosts made comments that were "highly defamatory and damaging to the image and reputation of the company, its products and its employees and based on a fabricated comparison."

Always according to the Turin-based automaker, the broadcasters referred to an article from Italian car magazine Quattroruote, which compared the Alfa Romeo MiTo QV with the Citroën DS3 THP and Mini Cooper S, to state that the MiTo was "technically inferior".

Fiat claims that not only was the magazine's overall evaluation in favor of the Alfa Romeo, but the producers mislead viewers by connecting their assumptions to an earlier test with different vehicles - or so we understood from the slightly confusing press release, which you can read for yourselves below.

Since we haven't seen the TV show, we can't take sides or form an opinion on the matter, but something tells us that Fiat would have accomplished much more if it had issued a simple statement leaving the lawyers out of this.

FIAT PRESS RELEASE:

Fiat to seek damages from the producers of AnnoZero

Fiat Group Automobiles announces that it has instructed its lawyers to initiate legal action against the producers of the television show AnnoZero for statements made on air on December 2nd that were highly defamatory and damaging to the image and reputation of the company, its products and its employees and based on a fabricated comparison.

In particular, Fiat Group Automobiles takes issue with the manner in which AnnoZero portrayed the performance of three cars, one of which was an Alfa Romeo MiTo, claiming that the "test", apparently conducted in the Autumn, demonstrated the overall technical inferiority of the Alfa Romeo MiTo, on the basis of speed alone.

The broadcast sought to give the appearance that it was connected to a test actually conducted in the Spring, using different vehicles, by the monthly publication Quattroruote – the results of which were published in the magazine’s June issue.

Incredibly, what the broadcast did not state is that Quattroruote's overall evaluation of the Alfa Romeo MiTo (1,368 cc Quadrifoglio version) – based on a comparison of technical performance, safety and comfort – was higher than for both the Citroën DS3 THP (1,598 cc) and the Mini Cooper S (1,598 cc).

Fiat therefore intends, motivated also by its desire to protect the thousands of employees that contribute daily to producing safe, technologically-advanced products, to seek damages (to be donated entirely to charity) as a defense against conduct which is both unwarranted and prejudicial to the truth.

Turin, 7 December 2010

Alfa Romeo at the Paris Show: New Engine Options for Giulietta and Pretty Much Nothing Else

Unless Alfa Romeo has a very big surprise up its sleeves (which we certainly hope so given that the brand is celebrating its 100th birthday this year...), the only new models capable of capturing our attention at the Milanese firm's Paris Motor Show booth will be the usual 'female fatales' standing alongside their automobiles.

According to the company's press release, "the stars" of the Alfa Romeo stand will be the brand-new 140 HP 2.0 JTDM and the 170 HP 1.4 MultiAir turbo petrol with "Alfa TCT" automatic transmission versions of the Giulietta.

When equipped with the new 140-horsepower 2.0-liter turbo diesel, the Giulietta hatchback returns an average fuel consumption of just 4.5lt/10km (equal to 52.3mpg US) with corresponding CO2 emissions of 119g/km.

The second new product for the Giulietta range is the introduction of a dry twin clutch automatic transmission (TCT) combined with the 170 HP 1.4-liter turbocharged gasoline engine. The same transmission will also be offered with Alfa's 170HP 2.0-liter turbo diesel.

The brand-new Alfa TCT, which was first shown on the Mito supermini, is combined with start/stop tech that helps reduce CO2 emissions to 121g/km on the gasoline model.

On an even far less interesting note, Alfa Romeo will also show a couple of MiTo sport hatches and the 2011MY versions of the 159 sedan and Sportwagon (unveiled back in May), including one dressed in "Rosso Competizione" livery and equipped with the new 136-horsepower variant of the 2.0-liter JTDM diesel engine (Euro 5).

Alfa Romeo at the Paris Show: New Engine Options for Giulietta and Pretty Much Nothing Else

Unless Alfa Romeo has a very big surprise up its sleeves (which we certainly hope so given that the brand is celebrating its 100th birthday this year...), the only new models capable of capturing our attention at the Milanese firm's Paris Motor Show booth will be the usual 'female fatales' standing alongside their automobiles.

According to the company's press release, "the stars" of the Alfa Romeo stand will be the brand-new 140 HP 2.0 JTDM and the 170 HP 1.4 MultiAir turbo petrol with "Alfa TCT" automatic transmission versions of the Giulietta.

When equipped with the new 140-horsepower 2.0-liter turbo diesel, the Giulietta hatchback returns an average fuel consumption of just 4.5lt/10km (equal to 52.3mpg US) with corresponding CO2 emissions of 119g/km.

The second new product for the Giulietta range is the introduction of a dry twin clutch automatic transmission (TCT) combined with the 170 HP 1.4-liter turbocharged gasoline engine. The same transmission will also be offered with Alfa's 170HP 2.0-liter turbo diesel.

The brand-new Alfa TCT, which was first shown on the Mito supermini, is combined with start/stop tech that helps reduce CO2 emissions to 121g/km on the gasoline model.

On an even far less interesting note, Alfa Romeo will also show a couple of MiTo sport hatches and the 2011MY versions of the 159 sedan and Sportwagon (unveiled back in May), including one dressed in "Rosso Competizione" livery and equipped with the new 136-horsepower variant of the 2.0-liter JTDM diesel engine (Euro 5).

Alfa Romeo MiTo Turismo Sport Edition Joins UK Lineup

A new trim level has been added to the UK range of the Alfa Romeo MiTo hatch. Named the Turismo Sport, this edition is all/just about colors and extra content. On top of the standard equipment found in the MiTo Turismo, the Sport edition adds new 16-icnh alloy wheels, a roof spoiler, cruise control, Blue & Me technology, fog lights and a leather steering wheel with audio and phone controls.

The MiTo Turismo Sport is available in a choice of three colors, Solid Black (as standard), Biancospino White or the new Alfa Metallic Red, and two engines, a 1.4-liter gasoline unit with 95-horsepower and a frugal 1.3-liter JTDM diesel with 95HP that accelerates the Italian hatch from 0-62mph (100km/h) in 11.6 seconds while returning 65.7mpg UK on the combined cycle.

The MiTo Turismo Sport 1.4 16V 95bhp petrol is available in the UK from £12,895 OTR, while the diesel model is priced at £14,410.

Aussie Cops get Alfa Romeo MiTo Police Car

We won't go as far as calling it an interceptor, but Sydney's Rose Bay Police is the latest law enforcement force in Australia to get an Alfa Romeo police car. The MiTo is the most recent in a series of cars provided by the Italian automaker to police forces around Australia.

Despite Alfa's [marketing] sporty claims though, the MiTo is obviously not the best option to patrol the highways of a country that still takes pride in big V8 cars. That said, it comes to no surprise that the Rose Bay police officers will use the car for the most part to help them connect with local communities.

"Despite being marked up as a police vehicle, we don't use the MiTo for normal police work, it is used for community policing, it's a great way of building rapport in the community and certainly helps us get out our safe driving messages," said Chief Superintendent Bradley Shepherd.

"The MiTo frees up normal police cars so they can be out on the roads, not only helping to save lives but also helping to fight crime and build relationships with local businesses and community groups," Shepherd added.

Iconic Alfa Romeo 158 F1 Racer Meets MiTo QV

Alfa Romeo appears to be on a celebration spree this year. Aside from the year-long festivities to commemorate the firm's 100th birthday, the Italian automaker is now celebrating the 60th anniversary of its historic 1-2-3 finish at the first ever F1 European Championship race, which was held at Silverstone motor racing circuit sixty years ago this week (13th May).

To celebrate, the company photographed one of the rare 158s which competed in this historic race alongside the latest Alfa to bear the motorsport inspired Cloverleaf badge, the MiTo QV sport hatch.

The company said that the image of the 158 and the MiTo will join others from owners past and present at the dedicated site "alfacentenary.co.uk" in a "visual celebration" of Alfa's 100th anniversary.

And a little bit of history on the 158. The F1 racer's name was derived from its engine -"15" for the displacement of 1.5-liters and "8" for 8-cylinders. It made its racing debut in 1937 but because of the war, it spent several years dismantled and hidden in various places including, legend has it, an Italian cheese factory.

After the war, the 158 returned to the racing track managing to secure victory in every Formula One race in which it competed during the inaugural 1950 session. All in all, the Alfa 158 and its derivative, the 159, dominated the Formula One calendar over the next few years, with 47 wins from 54 Grand Prix entered.