Super Bowl Video: Suzuki Kizashi Chased by Evil Snowmen

With the Super Bowl XLV rumored to reach out to a record number of viewers this year, it’s no surprise that automakers are queuing up to take a shot at convincing potential customers to buy their products.

Suzuki’s focus will be on the Kizashi sedan, featured in a TV spot called “Wicked Weather”. The clip shows the all-wheel drive version as it’s being chased by a pack of evil, almost-zombie-like snowmen. While it sounds like an idea uttered in at an Amsterdam café, the CGI is convincing and the Japanese sedan seems to cope well with the snowy roads. Hit the jump to see the video.

This is Suzuki’s first appearance at the Super Bowl and the ad is going to be broadcast in 19 markets, located in the Eastern and Southeastern part of the U.S., as the manufacturer strives to recover from last year’s dwindling sales.

By Csaba Daradics

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VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

In each case, the Kizashi is shown in a side-by-side test with one of the aforementioned models plus an outsider, and by that we mean a motorized sofa, a man covered in a bubble-wrap suit and a stretch limousine. Well, you can't blame Suzuki for not having a sense of humor. Scroll down to watch all three ads in the videos below.

Source: Suzuki & Autonews

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New 2011 Suzuki Swift Snagged on Film, Could Debut in Paris This Year

Having presented the new Kizashi sedan, Suzuki is now focused on finishing the development of the new generation of the Swift supermini that was spied here on film during testing in and around the Nurburgring race track.

Riding on a new platform, the 2011 Swift will be slightly bigger than today's model but it will maintain its MINI-like design feel and shape. The most notable styling changes (or at least those that can be seen on the camouflaged cars) concern the more prominent and significantly larger headlamps and tail lights.

The Japanese supermini will continue to be offered with a range of small displacement four-cylinder gasoline and diesel engines, though it will be interesting to see if Suzuki's recent tie-up with the Volkswagen Group will produce any immediate results in the powertrain department.

According to sources, the Japanese automaker is planning to launch the new Swift at the 2010 Paris Motor Show this autumn, with European sales starting shortly after. Being one of the most vital models in the firm's European lineup, prices are expected to remain more or less at the same (competitive) levels as today's Swift.

America may also get Suzuki's Toyota Yaris and Chevrolet Aveo rival as company sources have already confirmed that the new Swift is being developed with United States crash and emissions regulations in mind.

Video: Youtube/AMS

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