Saab Officials Confident that 2011 will be a Turning Point in the Company’s History

Saab sold just 31,696 cars globally in 2010, after having cut its sales target from 45,000 to 30,000-35,000 vehicles, due to the restructuring of the brand’s supplier base. However, with fourth quarter (2010) sales up 129% compared to 2009, Chairman Victor Mullen believes that Saab “is firmly establishing itself as an independent car manufacturer”.

Last year was especially difficult for the Swedish automaker, as the low inventory decimated sales figures.

“One of the largest challenges in 2010 was to restock our dealers around the world to normal levels again, especially in a market like the United States, where you need dealer stock in order to be able to sell cars”, Muller said in a statement on Wednesday. “For instance, when we acquired the company, there were a mere 500 cars left on the ground in the United States. Normal inventory levels in this market should be at 6,000-7,000 units”.

Optimum inventory levels are still a long way from reality, but, during the past 12 months, Saab did pick up some momentum, which, coupled with the launch of new models, should help the maker achieve the projected sales volume of 80,000 units for 2011.

Saab will invest US $1 billion into its recovery plan, with the focus being on new models. The 9-4X crossover, set to debut in May, is of them. Next up is the ageing 9-3 due for replacement in 2012. Furthermore, Saab wants to revive the 92 model of the ‘50s, in the form of a modern compact car, which, if priced correctly, should add much needed volume to sales.

The Trollhättan-based manufacturer will continue to expand its dealer network as well, targeting markets like China and Russia and it expects to be profitable in 2012, with sales projected to reach 120,000 units.

By Csaba Daradics

Source: Autonews [sub. req]

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Saab Signs Deal to Return to China Market in 2011

Maintaining a presence in China is vital for any automaker these days, even more so for a company like Saab that is struggling to make a comeback after almost going down this year. The Swedish automaker signed a memorandum of understanding (MOU) with China Automobile Trading Co. LTD (CATC), which will allow the firm to re-enter the Chinese market after a three-year hiatus, as Saab's previous owner, General Motors, had pulled the brand out of China in 2008.

Under the agreement, the Beijing-based and government-owned CATC will assume responsibility for the import of Saab vehicles and spare parts for the Chinese market. Saab said that a contract sealing the deal is expected to be signed in the first quarter of 2011, with official sales starting in July 2011. The Swedish firm plans to start with a small network initially

Announcing the agreement, Saab Automobile CEO Jan Åke Jonsson said: “This agreement is vital for Saab, as it will be the foundation to develop a stronger presence in what is now the largest car market in the world. I am confident that CATC will prove to be the perfect partner for us as we revamp our sales activities in the Chinese market."

“Saab sees strong sales potential in China and we are confident that our product offering will be attractive to both existing and new customers in the market. We look forward to re-establishing the Saab brand in China next year with exciting new products like the new 9-5 Sedan and the 9-4X crossover vehicle.”

Saab Targets Chinese and Russian Markets, Unlikely to Develop a Diesel 9-4X

Saab has revealed plans to begin distribution to China and Russia. Deals for both countries will be signed before the end of the year, while Saab is also pondering the assembly of cars in the Far East. In other news, the Swedish maker also said that it's unlikely that we'll see a diesel-powered 9-4X any time soon.

In regards to China, Saab CEO Jan Ake Jonsson, told reporters on the sidelines of the Los Angeles Auto Show: "Until we launch the new 9-3 at the end of 2012, it will be just a couple of thousand units (annually), all based on imports. As we lead up to this, we have to make a decision if and when we are going to introduce local manufacturing in China."

If Saab decides to assemble cars in China, production would concern the next generation 9-3, as the 9-5 sedan and 9-4X would be imported to the country.

Until then, Saab wants to define the dealer network first, which will have 10 to 15 showrooms, spread out in five or six cities. Mr. Jonsson didn't reveal any further information about the company's plans in Russia.

Speaking about the 9-4X, the Saab CEO said that there are no current plans for the introduction of a diesel engine to the range, due to the short payoff period it would have.

"If you then look at the life cycle of the vehicle, typically five or six years, before we actually have a diesel engine, we have to find one, we have to test it, we have to install it, validate it, and you are two years into the life cycle. And then you have a very short payoff period. So I think it is unlikely" Jonsson said.

By Csaba Daradics

Source: Autonews

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LA Show 2010: All-New Saab 9-4X receives its World Premiere [with Videos]

Saab chose the city of Angeles to hold the world premiere of its second all-new model after the recent 9-5 sedan and the company's first compact crossover vehicle, the 9-4X. The Swedish automaker says the new 9-4X is aligned in looks and size between the 9-3X crossover and new 9-5 sedan.

A crucial model to Saab's recovery after the Swedish brand changed hands, the 9-4X is one of the last vehicles to be co-developed with its former owner, General Motors. It is based on the Cadillac SRX and will be built alongside its American counterpart at GM's Ramos Arizpe plant in Mexico.

Under the hood, North American buyers will have a choice of naturally-aspirated or turbocharged V6 engines. The entry-level powerplant is a 265HP 3.0-liter V6 with direct-injection that can be ordered with FWD or AWD, while at the top of the range sits a 300HP 2.8-liter V6 with twin-scroll turbocharging and standard AWD. Both engines are mated to six-speed automatic transmissions under adaptive, electronic control.

"We are now embarking on the biggest new product offensive in Saab's history," says Saab Automobile CEO Jan Åke Jonsson. "The 9-4X is the second new car we have introduced this year and it will significantly broaden the appeal of the Saab brand by giving us entry to the fast-growing crossover segment with a vehicle that is sporty and unmistakably a Saab."

The Saab 9-4X will hit U.S. dealerships in May 2011, with sales in Europe and other global markets due to begin from August of the same year.

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2011 Saab 9-4X SUV Revealed: High Res Image Gallery and Full Details

Saab's rejuvenation continues with the presentation of the production version of the long-anticipated 9-4X ahead of its world premiere at next month's Los Angeles Auto Show. One of the last projects developed under the ownership of GM, the 9-4X shares its Theta platform and major drive components with the Cadillac SRX, and like its American brethren, it will be built at GM's factory in Ramos Arizpe, Mexico.

The 9-4X's shape and styling will familiar to most as the crossover model was previewed by the 9-4X BioPower concept at the 2008 Detroit Show. On the outside, changes over the 2008 study concern some minor details such as the smaller front fog light openings, mirror caps, tail lamp color combos and smaller (and less impressive) alloy wheels.

The same can be said about the interior, with differences limited to the air vent designs and the less flashy decorative trim.

The Swedish automaker says the 9-4X "is aligned in looks and size between the 9-3X all-rounder and new 9-5 sedan."

At launch, the 9-4X will offer buyers on both sides of the Atlantic two V6 engine choices, a naturally-aspirated 3.0-liter with direct-injection tech producing 265HP and 223 lb-ft (302Nm), or a 2.8-liter unit with a twin-scroll turbocharger delivering 300HP and 295 lb-ft (400Nm). Both V6 powerplants are mated to six-speed automatic transmissions under adaptive, electronic control.

The base 265HP V6 is available with front-wheel drive or Saab's XWD all-wheel drive system. With front-wheel drive, it propels the 9-4X from zero to 60 mph in just 7.9 seconds or 8.4 seconds with XWD and is expected to enable estimated city/highway combined fuel consumption of 20 mpg or 19 mpg with XWD.

Saab notes on its European press release that the FWD model goes from 0-100km/h in 9.0 seconds - apparently one of the two numbers is wrong as there's no way we can have a 1 second difference between the two sprint times.

As for the 300HP V6 which is available exclusively in Aero specification with XWD, It delivers zero to 60 mph [96km/h] acceleration in 7.7 seconds and estimated city/highway combined fuel consumption of 18 mpg. Again, the acceleration figures don't match with Saab's Euro press release saying 0-100 km/h acceleration comes in 8.3 seconds.

Furthering the confusion, Saab N.A. says both the 265HP V6 and 300HP V6 models achieve a top speed of 130mph, equal to 209km/h, while Saab Europe says the 265HP model goes up to 210km/h [131mph] and the 300HP version 230km/h [143mph]. Unless it's something we're not aware of, it looks like someone messed up the numbers on one of the two press releases.

"The 9-4X significantly broadens the appeal of the Saab brand," stated Saab CEO Jan Åke Jonsson, "It gives us entry to the fast-growing crossover segment with a vehicle that reflects our brand values in key areas, such as progressive Scandinavian design and sporty, responsible driving performance. The 9-4X is an exciting package and we're confident it will appeal to many existing Saab owners, as well as win new customers for the brand."

The 9-4X is scheduled to arrive in North American dealerships in May next year, with sales in Europe and other global markets due to begin from August. Prices and more detailed specs will be announced shortly before sales start next year.

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