VIDEO: New Aston Martin Rapide Promo Films [Part 3]

Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video.

By Csaba Daradics

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VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

By Csaba Daradics

Via: Worldcarfans

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VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.

By Csaba Daradics

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VIDEO: Aston Martin V12 Vantage Meets Gulf DBR1-2 Racer

Aston Martin has released a new video to promote the connection between its road cars and racing models, and in particular, the firm's 6.0 liter V12 engines that sits at the heart of the One-77, DBS, DB9, Rapide and V12 Vantage but also the 2010 DBR1-2 Le Mans race car. The new footage shows the 517-horsepower V12 Vantage riding along Aston Martin's DBR1-2 LMP1 race car which competed throughout 2009 and 2010 having won the Le Mans Series in 2009 while taking three podiums in 2010. Watch the video after the break.

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VIDEO: Aston Martin Releases V8 Vantage N420 Promo

The N420 (see here) is another motorsport-inspired V8 Vantage. It's a successor to the 2007 N400 and it has been created to celebrate Aston Martin's achievements in the Nürburgring 24-hour race. Now, the British maker has released the first promotional video featuring its latest special edition sports car.

Borrowing the 4.7-liter engine from the stock V8 Vantage, the N420 is quicker due to the fact that it's 27 kg (60 lbs) lighter. Engineers achieved this by using carbon fiber components.

The handling has been also improved, as Aston Martin decided to offer the Sports Pack as part of the standard equipment. The package includes revised springs, dampers and anti-roll bars.

Inside, the most capable Vantage comes with updated instruments, leather or Alcantara steering wheel, lightweight racing seats and special N420 sill plaques. Prices in the UK start from £96,995, about US $155,638 or €112,277 at today's exchange rates.

By Csaba Daradics

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VIDEO: Aston Martin One-77 hits the Nürburgring

A while back, Dr. Ulrich Bez, CEO of Aston Martin, said that "the One-77 is approaching a production reality and… the next steps are all about details and refinement to complete the composition."

Well, it seems that engineers and test drivers are indeed refining this 750-horsepower beast these days, as a prototype model has been caught on video while frantically lapping the Nürburgring race track.

The mighty 7.3-liter V12 can catapult Aston Martin's finest to 60 mph [96 km/h] in just 3.5 seconds, while the supercar's top speed has exceeded expectations, as Aston Martin's engineers were able to hit 220 mph (355 km/h), considerably more than the initially estimated top speed of 200 mph.

The One-77 will go on sale in 2011 and it will cost £1.25 million (US $1.99 million or €1.43 million).

By Csaba Daradics

Video: AMS

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VIDEO: Aston Martin Execs Try to Convince Everyone the Cygnet is not a Toyota...

Now that the Aston Martin Cygnet has officially received the green light (previous post here), the brand of James Bond has put together again CEO Dr. Ulrich Bez and design director Marek Reichman for the Cygnet PR video below.

The 4-passenger Cygnet, based on Toyota's iQ city car, is meant to provide Aston Martin owners something more practical for daily use within cities and still offer said owners the level of exclusivity they desire. That means it can be ordered with all the same interior and exterior colors, leathers, and materials found on any other Aston.

While based on a Toyota, the Cygnet will officially be manufactured as its own standalone model - a coach-built compact, if you will - in Warwickshire, England. An official announcement has not been made regarding the power train, but it will likely get the iQ's standard 3-cylinder (possibly with a sport intake/exhaust setup).

By Phil Alex

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Aston Martin Drops More Video of its One-77, Confirms Engine Specs

Aston Martin has released a new video (part four of a series, apparently) detailing its One-77 mega-super-hyper car flagship as well as showing it out on the track. Specifications? Sure thing. The 7.3-liter V12 has been officially certified at 750 horsepower and 750 Nm (553.2 lbs-ft) of torque making it -according to the company- the most powerful naturally aspirated road car engine in the world today.

Throughout the video you'll see some beautiful details of the million-dollar (actually £1.25 million) Aston flagship, including the side mirror mounts molded into the door shells and close-ups of the wraparound jewel-like tail light.

Dr. Ulrich Bez, CEO of Aston Martin, says, "The One-77 is approaching a production reality and of course, there is considerable excitement in the project. Now the next steps are all about details and refinement to complete the composition. I know the final car will demonstrate what the Aston Martin team is capable of."

Come 2011, sheiks, rulers, and Daniel Craig should expect to receive their own customized version from the 77 one-offs Aston intends to build. Hopefully at Paris we'll get a chance to see it in a new color.

By Phil Alex

Aston Martin Confirms V12 Vantage Special for North and South America

In response to what the famous British sports car maker describes as "unprecedented customer demand", Aston Martin has decided to bring its V12 Vantage special to North and South American markets.

Even though prices are to be confirmed in the coming weeks, the V12 Vantage is available to order now with deliveries to the Americas expected to commence during the fourth quarter of the year.

Along with the standard version of the V12 Vantage, Aston Martin will also offer the strictly limited Carbon Black special edition that features a bespoke Carbon Black metallic paint, unique alloy wheels and special trim options.

Originally launched in 2009 at the Geneva Motor Show, the V12 Vantage is based on the V8 Vantage model. It is powered by a 6.0-liter V12 engine producing 510 bhp (380 kW / 517 PS), and 420 lb ft (570 Nm) of torque that propels the British sports car to 62 mph (0-100 km/h) in 4.2 seconds and on to a top speed of 190mph or 305km/h.

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